Amber Electric
Amber Electric is a unique energy provider in Australia who do things slightly differently. Read more about them and find out how they compare to other electricity retailers here through Savvy’s energy review.
Fact checked
Amber Electric is a small energy provider that offers unique energy plans in Australia. It is a 100% Australian-owned company established in 2017, with its headquarters based in Melbourne. The two founders of the company, Dan Adams and Chris Thompson, say their goal is to ‘use new technologies to benefit customers and build a more sustainable world.’
Amber’s unique selling feature is that it offers electricity at wholesale prices – that is, the price that most retailers buy their power for. They enable customers to see how much their electricity is costing in real time through a sophisticated smart app, enabling customers to choose when to use power-hungry appliances, and when to export electricity back into the national grid if they have a solar power system.
However, although this sounds like a recipe for far cheaper electricity, it’s worth remembering that wholesale electricity prices can be very volatile, changing every five minutes. Aussies who have a rooftop solar power system and battery storage are those most likely to benefit from Amber Electric’s volatile energy plans.
Disclaimer: Please note that Savvy does not represent Amber Electric for their retail energy products. All listed information is correct as of August 2023 but subject to change.
In which states or territories does Amber Electric operate in?
Amber Electic offers electricity and solar power plans in:
- New South Wales
- Victoria
- Southeast Queensland
- South Australia
- ACT
What is the size of Amber Electric in comparison to other energy retailers?
According to the Australian Energy Regulator’s latest report (Q2 2022/2023), Amber Electric now has over 5,700 retail electricity customers, and they command around 0.10% of the retail electricity market share.
What are some of the pros and cons of using Amber Electric as your energy provider?
- Very good environmental credentials
- Offers access to the wholesale electricity price
- Smart mobile app which enables you to check the energy price in real time
- Price protection guarantee in place
- Partnered with CommBank for a special offer of waived monthly subscription fees
- $19 a month subscription fee
- Fixed-rate electricity plans are available, but the monthly subscription fee still applies
- Wholesale electricity prices can be highly volatile
- You must have a smart meter to be able to use Amber Electric
- Energy prices may not be cheaper if you don't have a solar system and battery storage
How is Amber Electric rated as a green energy provider?
According to Greenpeace’s Green Electricity Guide, Amber Electric has a very healthy score of 7/10. This is due to helping customers accelerate the transition to 100% renewable energy, and supporting them to use more power when renewable energy is plentiful in the grid.
Their scores for these specific criteria are:
- Providing clean, renewable energy: 40%
- Ending coal use by 2030: 80%
- Halting fossil fuel expansion: 100%
- Support for new renewable energy: 80%
- Pollution & environmental harm: 80%
- Transparency in marketing: 80%
*Information from Greenpeace’s Green Electricity Guide current as of August 2023, but subject to change
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