Product Liability Insurance

If you’re a business that produces or sells goods, product liability insurance offers much-needed protection for expensive compensation claims.

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Product Liability Insurance
Last Updated: 19/06/2025
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Being in the business of manufacturing, supplying or selling products brings with it its own set of risks. Having your product damage someone’s property or injure them could leave you with a hefty compensation bill to pay. That’s where product liability insurance comes in handy. By protecting you from the full force of these claims, you can keep more of your business’ funds intact.

What is product liability insurance?

Product liability insurance is designed to cover businesses for injury to a person or damage to property caused by the products sold or made by the business. Depending on the severity of the incident, businesses could find themselves liable for significant compensation or lengthy trials in court. Beyond this, though, business insurance as a whole offers valuable peace of mind that, should a covered event occur, your business can keep its doors open.

What does product liability insurance cover?

The main areas that product liability insurance covers are:

  • Injury to a person or death caused by a product made or sold by your business
  • Damage to someone’s property caused by a product made or sold by your business, including if it’s defective in certain covered areas
  • Legal expenses as a result of having to defend a claim against your business in court
  • Any compensation you’re ordered to pay as a result of being found liable for a covered event

The financial cover offered by your policy is adjustable, with limits of $1 million to $2 million often being available. You should cater the amount of coverage to the risks your business may be exposed to.

What does product liability insurance not cover?

Product liability insurance is only one piece of the puzzle. Here are some of the events that won’t be covered by your policy:

Is product liability insurance mandatory for my business?

No – product liability insurance isn’t mandatory by law for any businesses in Australia. You can still operate and sell your goods without having a policy in place. However, it leaves you open to significant financial loss if your business is subject to a claim and found liable for injury or property damage.

Do I need product liability insurance?

If your business sells or produces goods, product liability insurance can likely offer valuable protection for you. That means this type of cover casts a very wide net, and the below businesses are just a few examples of who can benefit from having a policy in place:

  • Food businesses: whether it’s a large-scale operation in supermarkets across Australia or a small home baking business, there’s always a risk that something could go wrong when selling food. If someone gets sick eating the food you sold, you can be covered.
  • Retail businesses: all kinds of shops need product liability insurance, as they can be held responsible if some of the goods they sold were faulty and/or caused damage or injury. This is still the case even if you didn’t make the product yourself.
  • Wholesale businesses: when you’re buying or producing things on a large scale, you’re opening yourself up to greater risk as a business.
  • Toy manufacturers: having children as a target market means you’ll have to be extra careful when it comes to manufacturing toys. The risk to children is such that, if a toy is faulty and able to be swallowed or cause damage through sharpened edges, companies can face swift and significant repercussions.
  • Kitchenware companies: making and selling sharp objects certainly comes with its risks. If someone sliced their hand on a faulty mandoline or had a broken frying pan cause damage to their stove, product liability cover could help you out.

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How much does product liability insurance cost?

The cost of public liability insurance is different for each business, as it’s based on variables specific to you and the risks you face. Here’s what will impact the cost of your policy:

  • The nature and size of your business: in general, the industry you work in, the products you offer and the scale of the operation all factor into the cost of premiums. For example, a small online crochet business will almost certainly pay less than a large foundry supplying metal parts to industry buyers.
  • Your business’ revenue: like how larger businesses are exposed to higher risks, those with higher revenue streams are also often considered at greater risk of having a claim made against them.
  • Your policy’s inclusions and exclusions: what your policy does and doesn’t include will have a say in how much you pay. The more comprehensive your coverage is, the more you’ll be forking out. Plus, if you opt for some added extras, they’ll be added to your monthly premium.
  • The sum insured: if your business opts for a larger cash sum limit for its coverage, you can expect to pay more for product liability insurance.
  • Your insurance provider: ultimately, different providers have different criteria when it comes to how they assess businesses. That’s why it’s so important to compare your options, which you can do through Savvy.

We’ve partnered with BizCover to bring you a range of business insurance policies to help you compare them side by side.

What’s the difference between public and product liability insurance?

Public liability insurance is another type of cover that offers protection to businesses for claims of injury or damage to property caused by their negligent business activity. The table below shows the difference between events covered by product liability insurance and those included in public liability insurance:

Public liability insurance Product liability insurance
A worker accidentally damages a customer's car in the car park by backing into it with a forklift while moving materials around. A customer purchases a car jack from your business and uses it to change a tyre on their car. Due to a manufacturing defect, the jack fails and causes damage to the customer's vehicle.
A customer is injured after slipping on squished strawberries on the floor of a supermarket. A machine on a strawberry farm malfunctions and leads to metal shavings being inserted into each packet.

If your business doesn’t have a physical presence and only sells products, you may not need public liability insurance. However, for those who do or have a level of interaction with the public, it’s worth looking into your public liability insurance options. Many lenders bundle public and product liability insurance policies into a single product.

How to buy product liability insurance through Savvy

  1. Fill out your online quote

    Get the ball rolling with a free, no-obligation quote with our partner, BizCover. This lets them know about the cover you’re after and details related to your business.

  2. Compare your available policies

    With all the information required, you’ll be served up a range of policies from trusted Australian insurers to help you choose one for your business.

  3. Pick one, buy it and get covered

    If you find one you like, you can buy it and have your cover kick in as soon as today!

Public liability insurance FAQs

Is product liability insurance included in general business insurance packages?

It can be – some insurers offer small business insurance bundles that include several different products. While it varies depending on the provider, some of the other policies that may be included are public liability insurance, cyber liability insurance and business interruption insurance.

Do I need product liability insurance if I sell digital products?

Yes – even if the products you offer aren’t physical, such as if you’re selling software products, you may still be liable for financial losses to customers if they fail and cause damage to their current systems. Product liability insurance can protect your business in the event your digital product leads to covered damage.

Is product liability insurance tax-deductible?

As a business operating expense, you can usually claim your product liability insurance premiums as a tax deduction. However, if you’re unsure what you can claim and for how much, speak with your accountant or a tax professional.

Disclaimer:

Savvy is partnered with BizCover Pty Ltd (ABN 68 127 707 975, AFSL 501769) to provide readers with a variety of business insurance policies to compare. Savvy earns a commission from BizCover each time a customer buys a business insurance policy via our website. We don’t arrange for products to be purchased from these brands directly, as all purchases are conducted via BizCover. Savvy does not compare all business insurance policies or providers currently operating in the market. Any advice presented above or on other pages is general in nature and doesn’t consider your personal or business objectives, needs or finances. It’s always important to consider whether advice is suitable for you before purchasing an insurance policy. For any further information on the variety of insurers compared by BizCover or how their business works, you can read their Financial Services Guide.